We studied the volume of branded and non-branded traffic in different categories of games:ġ. And after the introduction of auto-correction in the App Store in 2020, it became even more difficult to use branded queries with an error for App Store Optimization. This complicates App Store Optimization and publishers’ entry into the market because newcomers have to compete with strong brands. For example, App Store users in the US are more likely to search for “Call of Duty” (a branded query) than “shooter” (a non-branded query). In the app stores, many users search for mobile games by brand. The study is based on ASOdesk’s report at the WN Conference 2021. This data will help you choose a category for a new game or a strategy for promoting an existing app. ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France.
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